Wednesday 11 June 2014

Elegance Hotels & Resorts bets on growing


The Elegance Hotels & Resorts hotel group is one of the current leading figures of the Spanish tourist trade that has clearly started to bet on growing and expand  through joining efforts. With the philosophy of creating "a great team, a great family", Elegance chain –which possesses hotels in Guadalajara, Getafe, Majorca and Tenerife– offers to individual hoteliers the possibility of linking their business to a consolidated brand and managing their accommodations with safety and professional support.

To this effect, they propose 3 types of businesses, including the administration or management of the hotel, the rental or association. In the first case, Elegance Hotels & Resorts have a team at hotelier disposal responsible for optimizing and making the most of the resources. In the second case, the chain offers to pay a periodic rent for a comprehensive exploitation of the hotel; and in the third case, the association brings the possibility of using the image of the chain, as well as all the services of promotion, administration and legal, financial and tax advice.

The work initiated by Elegance has been also carried out by other big Spanish companies and usually reverts to a strongest and more consolidated hotel structure. Support between hoteliers, teamwork and the optimization of the resources allow to offer a better service and, in general get better profits.

The strategy of this Spanish group is that they expect to focus chiefly on the main tourist destinations of the coast of Spain. An example of this are the 3 hotels managed by them in Tenerife, in the area of Puerto de la Cruz.

·         Dania Park Hotel:  4 star hotel in Puerto de la Cruz refurbished in 2009, with modern services and facilities: free wifi, Jacuzzi, restaurant...

·         Miramar Hotel: Ideal hotel for family holidays in Puerto de la Cruz, modern, recently refurbished and with privileged location: in the summit of the Parque Taoro hill.

·         Palmeras Playa Hotel: They are apartments in Puerto de la Cruz. A 3 star complex with special equipment and services for athletes and families.
 
Elegance Palmeras Playa Hotel
 

Nevertheless, they also offer alternatives in residential areas, managing hotels specialized in business travellers, in the surroundings of big cities such as Madrid:

·         Azuqueca Hotel:  3 star hotel in Azuqueca de Henares with meeting rooms, car park and free wifi even in the rooms.

·         Getafe Hotel: It combines all types of services, this is why it is an interesting accommodation both for families and for company events.  It stands out for being a 4 star hotel in Getafe with free wifi, interior car park and spaces for banquets.
 
Elegance Getafe Hotel
 
The current portfolio of Elegance is complemented with a sixth hotel, in Majorca, in Cala Millor. An accommodation in line with the Elegance schema, since it offers location, destination and services in accordance with the category and level established by the chain, centred on 3 and 4 star hotels.

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